Keller Williams sharpens focus on agent teams for 2026
Summary
Keller Williams (KW) is focusing on supporting real estate teams in 2026 through education, coaching, and new programs. Hosts can learn from these team models, and KW is watching macroeconomic trends like employment and inflation which impact housing and thus the STR market.
Key Insights
- •KW is monitoring macroeconomic trends (employment, GDP, inflation, cost to borrow money) because these trends affect housing markets.
- •KW is rolling out programs in 2026 to support teams wanting to grow and recruit new agents, but also focusing on teams maximizing success with smaller agent counts.
Action Items
- ✓Keep abreast of broader economic indicators like employment, GDP, inflation, and interest rates, as these factors directly impact housing and thus short-term rental demand.Effort: lowImpact: medium
Tools & Resources
- →The Millionaire Real Estate Agent: KW's 'The Millionaire Real Estate Agent' podcast highlights top team leaders and their business models.
Common Mistakes
- ⚠The article warns against making sweeping decisions based on incomplete local market knowledge, as decisions made by large companies may not reflect the best interests of local agents or consumers.
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