How hoteliers should rethink the threat posed by short term rentals - Hospitality Net
Summary
This article from Hospitality Net explores how hoteliers should view short-term rentals in the current market. The hospitality industry must adapt to the rise of STRs to maintain and grow revenue. Further insights delve into the strategies that can aid hotels in achieving success amidst this shift.
Key Insights
- •The article suggests hoteliers need to rethink the impact of short-term rentals on their revenue and guest acquisition.
Action Items
- ✓Hotels should analyze their competitive landscape to assess the impact of short-term rentals on occupancy and ADR.Effort: mediumImpact: medium
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