Minor Hotels to Target the U.S. in Growth Push: ‘The Final Frontier’
Summary
Minor Hotels, a global hospitality company, is planning an expansion into the U.S. market, viewing it as a 'final frontier' for growth. They're focusing on a narrow geographic scope and a franchising approach. This move could bring new competition and potentially impact the existing hotel landscape, while offering new opportunities.
Key Insights
- •Minor Hotels is entering the U.S. market, which has deep lending relationships built around the established hotel flags.
Action Items
- ✓Hosts should monitor potential competition in their local market from this new player and adapt pricing strategies accordingly.Effort: lowImpact: medium
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