Insight
Overseas visitation dropped 4.2% to 2.4 million in January.
U.S. Inbound Tourism Slump Deepens to Start 2026
Summary
U.S. inbound tourism continued its decline in January 2026, dropping 4.2% to 2.4 million visitors, marking the ninth consecutive month of decrease. This is more than triple the decline from the previous month and remains well below pre-pandemic levels. Understand the ongoing impact on your STR business.
Key takeaway