States Push New Laws Targeting AI ‘Surveillance Pricing’

Skift·Published Feb 13, 2026·Regulations & Compliance
States Push New Laws Targeting AI ‘Surveillance Pricing’
Summary

Several U.S. states are proposing laws to restrict 'surveillance pricing,' particularly in essential services, as companies integrate AI. New York's Algorithmic Pricing Disclosure Act, passed last year, requires transparency in algorithmic pricing. Hosts should stay informed about pricing regulations as they evolve, and understand the impact on dynamic pricing strategies.

Key takeaway
Insight

New York State passed the Algorithmic Pricing Disclosure Act, requiring companies to disclose the use of algorithms for personalized pricing.

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