Insight
84% of Italians used Airbnb and short-term rentals in 2025.
Why 84% of Italians used Airbnb and short-term rentals in 2025
Summary
In 2025, a significant 84% of Italians utilized Airbnb and short-term rentals, highlighting the popularity of this accommodation option. This trend underscores the importance of this market for hosts and its impact on the Italian tourism industry. Hosts can find opportunity here.
Key takeaway