UK Watchdog Probes Marriott, Hilton, IHG Over Suspected Data Sharing
Summary
The UK's Competition and Markets Authority (CMA) is investigating major hotel chains like Marriott, Hilton, and IHG for allegedly sharing sensitive pricing data using the hotel data analytics tool, STR (CoStar). This could impact how competitive pricing strategies are developed within the hotel industry. Hosts should stay informed on the broader implications of data sharing and potential impacts on pricing transparency.