Insight
Marriott is targeting the midscale hotel segment in Europe with the launch of Series by Marriott.
Series By Marriott Launch in Europe Plugs Midscale Hole
Summary
Marriott International is launching Series by Marriott in Europe, targeting the midscale hotel segment. The initial rollout includes 11 hotels in Italy and the UK. This strategic move aims to fill a gap in their brand lineup, as midscale demand continues to grow throughout the region.
Key takeaway
Tags#Market Research