The Recalibration: A CEO-to-CEO Letter on How to Think About the Rest of 2026

Skift·Published Mar 25, 2026·Getting Started
The Recalibration: A CEO-to-CEO Letter on How to Think About the Rest of 2026
Summary

This CEO-to-CEO letter stresses the need to recalibrate business strategies due to the current unstable global environment. The article highlights that existing plans and assumptions may be outdated given various disruptions such as geopolitical issues and economic volatility. It advises companies to avoid treating each disruption separately and to adopt a unified approach.

Key takeaway
Insight

Existing business plans created at the beginning of 2026 may no longer be applicable due to unforeseen global events.

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