Hilton CEO Calls Out Slide in U.S. Tourism but Sees Economic Boost Ahead

Skift·Published Mar 10, 2026·Getting Started
Hilton CEO Calls Out Slide in U.S. Tourism but Sees Economic Boost Ahead
Summary

Hilton's CEO warns the U.S. has lost half its share of global tourism in 30 years. While geopolitical events disrupt the Middle East, long-term economic forces are expected to outweigh short-term risks. Hosts should monitor the impact of declining inbound tourism on occupancy and demand.

Key takeaway
Insight

The U.S. share of global inbound tourism has dropped from 10% to about 5% over the last 30 years.

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