Insight
Salboy is planning to develop Hidden aparthotels in popular tourist destinations including London and Manchester, demonstrating a strategy for scaling the business in high-demand areas.
Salboy enters holiday rental market with aparthotel brand Hidden
Summary
Developer Salboy is entering the high-end holiday rental market with their new aparthotel brand, Hidden, starting in St Ives, Cornwall, with mid-May opening planned. Hidden offers design-led apartments with amenities like concierge and hot tubs. The brand plans expansion to cities like London and Manchester, partnering with local contractors and hospitality operators, which means more options for discerning travellers seeking quality stays.
Key takeaway