Insight
North America experienced a 3.3% decline in international visitor spending.
Asia-Pacific Outpaced North America on Tourism Growth in 2025
Summary
Asia-Pacific tourism experienced 8.3% growth in international visitor spending, while North America saw a 3.3% decline, with the U.S. down 4.6%. The U.S. slowdown is significantly impacting the travel sector. Potential initiatives such as expanding global entry and restoring Brand USA funding are being considered to boost visitation.
Key takeaway