Insight
The first 15 Studio 6 Plus properties will be built by Natson Hotel Group, a company based in Atlanta.
Prism’s G6 Debuts New Budget Brand in the U.S.
Summary
Prism's G6 Hospitality is launching a new "premium economy" extended-stay brand called Studio 6 Plus in the U.S. This expansion follows the successful Motel 6 and Studio 6 brands. The strategy aims to attract developers with more favorable franchise terms, drawing comparisons to budget airlines. Studio 6 Plus aims to cater to value-conscious travelers.
Key takeaway