Insight
The hotel industry is expanding into outdoor accommodations.
BWH Hotels Jumps On Outdoor Trend With New Brand: Exclusive
Summary
Best Western's parent company, BWH Hotels, is expanding into the outdoor lodging market with the new Backdrop by WorldHotels brand. The focus is on upscale camping, also known as glamping. Soft-brand structures, like WorldHotels, are ideal for unique properties. These properties gain access to established reservation systems and loyalty programs.
Key takeaway