BWH Hotels Jumps On Outdoor Trend With New Brand: Exclusive
Summary
Best Western's parent company, BWH Hotels, is expanding into the outdoor lodging market with the new Backdrop by WorldHotels brand. The focus is on upscale camping, also known as glamping. Soft-brand structures, like WorldHotels, are ideal for unique properties. These properties gain access to established reservation systems and loyalty programs.
Key Insights
- •The hotel industry is expanding into outdoor accommodations.
- •WorldHotels' soft-brand structure is particularly suited to a segment where no two properties look alike.
Action Items
- ✓Consider the growing glamping trend and the potential for unique accommodations.Effort: lowImpact: medium
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