Insight
A significant high-value market (Canada) is actively seeking new sun destinations. The demand is expected to reach the Caribbean, but preparedness will determine which destinations benefit.
Canada Is Looking for a New Caribbean. Most Destinations Are Not Ready to Be Found
Summary
Canadian winter sun travelers, traditionally relying on the U.S., Mexico, and Cuba, are seeking new destinations. The Caribbean has a prime opportunity, but many destinations are unprepared for this demand shift, potentially missing out on significant revenue.
Key takeaway