Insight
Marriott's branded residential business is shifting from selling condo units to renting apartments as tenants, marking a strategic departure.
Marriott to Enter Branded Apartment Rentals: W Hotels Comes First in 2027
Summary
Marriott is entering the apartment rental market with W Hotels launching in Cleveland in late 2027. This move signals a shift towards branded residences as tenants, differing from their current short-term rental program.
Key takeaway