Insight
Skift Research is launching a new report format called the 'Skift Research Trend Lifecycle' to help travel leaders determine resource commitment to new trends.
Skift Research Trend Lifecycle Reports: The Forces Shaping Travel
Summary
Skift Research introduces a new Trend Lifecycle framework to help travel leaders strategize. It tracks trends through five phases: Emerging, Growing, Peaking, Normalizing, and Declining, with corresponding actions like 'Watch it' or 'Scale it'. This data-driven approach aids in resource allocation.
Key takeaway
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