Insight
Trip.com Group was fined RMB 5.2 billion ($770 million) by China's State Administration for Market Regulation (SAMR) for antitrust violations.
China’s $770 Million Crackdown on Trip.com Is Really About Platform Power
Summary
China's antitrust crackdown on Trip.com Group resulted in a $770 million penalty for using platform power to enforce exclusivity and lowest price deals with hotels. This ruling scrutinizes how online travel platforms leverage traffic allocation and pricing strategies.
Key takeaway