Why India’s Travel Market is at a Critical Inflection Point

Skift
Published: February 25, 2026
Getting Started
Why India’s Travel Market is at a Critical Inflection Point

Summary

India's travel market is experiencing rapid expansion, particularly in domestic travel and outbound tourism. However, the article highlights inconsistencies in inbound tourism recovery and questions surrounding customer relationship control within the ecosystem. Key issues will be addressed at the Skift India Intelligence Summit.

Key Insights

  • Outbound travel from India has surpassed pre-pandemic levels, while inbound recovery still lags, indicating a potential imbalance in the tourism sector.
  • Hotel ADRs in India are high during peak season, yet yield discipline across the aviation sector is inconsistent, which impacts overall profitability.

Action Items

  • Consider the shift in customer loyalty beyond points, and how AI is influencing travel discovery and bookings to optimize marketing and distribution.
    Effort: medium
    Impact: medium

Tools & Resources

  • Skift India Intelligence Summit 2026: The article mentions the Skift India Intelligence Summit 2026, which is a gathering for decision-makers in the travel industry.

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