Travelers Are Waiting Longer to Book And It’s Changing Everything

Skift
Published: March 26, 2026
Getting Started

Summary

The travel industry is adapting to shorter booking windows, with many assumptions for 2026 already outdated. Large hotel groups are strategically positioning themselves to weather demand shifts. This requires quicker decision-making and a revised strategy, impacting all travel businesses, including STRs.

Key Insights

  • Shorter booking windows are reshaping how travel companies operate.

Action Items

  • Review your OTA strategy, and consider flexibility with your pricing models.
    Effort: low
    Impact: medium
  • Consider reassessing your pricing strategy to account for last-minute booking behaviors.
    Effort: medium
    Impact: medium

Tools & Resources

  • Lodgify: This episode is presented by Lodgify!

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