Waldorf Astoria, Aman, and Auberge Invest in Texas Hill Country

Skift·Published May 26, 2026·Getting Started
Waldorf Astoria, Aman, and Auberge Invest in Texas Hill Country
Summary

Luxury hotel brands like Waldorf Astoria, Aman, and Auberge are investing heavily in Texas Hill Country due to the region's growing wealth and population. The Waldorf Astoria will open a resort with residences in 2028, while Aman and Auberge are also developing properties to meet rising demand. This signals growth potential for short-term rental hosts in the area.

Key takeaway
Insight

Roughly 20 million people live within a five-hour drive of Texas Hill Country, with concentrations of wealth in Austin, Dallas, and Houston.

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