Why Everyone’s Moving South (and Why Investors Should Pay Attention)

BiggerPockets Blog
Published: October 3, 2025
Getting Started

Summary

The Southeast U.S. is experiencing a migration boom, driven by job growth and affordability, making it a prime market for real estate investors. Hosts should consider investing in new construction rentals in high-growth Southern markets, as the demand for housing is increasing. This trend suggests sustained rental demand and potential for long-term appreciation.

Key Insights

  • Fourteen of the top 15 fastest-growing tech hubs in the past five years are in the Sunbelt.
  • The South added nearly 1.8 million people in 2024, with Texas and Florida leading the gains.

Action Items

  • Consider investing in new construction rentals in high-growth Southern markets.
    Effort: high
    Impact: high

Tools & Resources

  • Coastal Equity Group: Coastal Equity Group is mentioned as a resource for investors.

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