STR News.

Developer Salboy is entering the high-end holiday rental market with their new aparthotel brand, Hidden, starting in St Ives, Cornwall, with mid-May opening planned. Hidden offers design-led apartments with amenities like concierge and hot tubs. The brand plans expansion to cities like London and Manchester, partnering with local contractors and hospitality operators, which means more options for discerning travellers seeking quality stays.

This article discusses Vrbo's perspective on the 'hotelisation' of short-term rentals, indicating a shift towards professionalization and standardization in the industry. Key takeaways include the increasing influence of established hospitality models on STR operations and guest experience. Hosts should be prepared to adapt to higher expectations for service and amenities to remain competitive.