STR News.

Vrbo is integrating with Uber, allowing users to book vacation rentals directly within the Uber app, powered by Expedia's B2B distribution network. This move aims to place Vrbo listings where potential guests already spend time. Meanwhile, Airbnb focuses on keeping guests within its ecosystem by offering additional services. Property managers must prioritize listing quality to be visible in these expanded distribution channels.

Hostfully's analysis reveals Airbnb's value in reaching new guests, while direct booking sites offer margin control and guest data ownership. Established hosts see 20-40% of reservations from direct bookings, offering significant profitability due to repeat business. Learn how to balance these channels for optimal revenue and long-term growth.