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PulteGroup targetsmargin stabilitythrough an upward mix…HOUSINGWIRE
27 days ago

PulteGroup targets margin stability through an upward mix shift

PulteGroup, a major homebuilder, is shifting towards a build-to-order (BTO) model and active adult sales to boost profit margins. Average sales prices are down, and incentives are up, impacting margins. Florida and the Midwest are performing well, especially for move-up and active adult buyers during a solid spring selling season.

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