STR News.

European STR RevPAR rose 7.7% in July 2026, driven by an 8.2% ADR increase to €159.20, despite a slight occupancy dip. Stronger shoulder-season bookings for September and October indicate sustained demand, with forward ADR pacing higher.

UAE's hospitality sector saw a significant drop in occupancy (28 pp) and RevPAR (31.8%) in H1 2026 due to travel disruptions. Dubai experienced sharper declines than Abu Dhabi, impacted by regional events.

UK STRs see rising ADR for August/September, up 3-5%, but occupancy lags by 5%. RevPAR is down 1-2% year-on-year. Direct bookings lead in reservations (58%) and revenue (66%). Property managers must adapt to split booking windows.

Airbnb's Q2 2026 earnings report, analyzed by PriceLabs, shows strong revenue growth driven by platform efficiency and host adoption of dynamic pricing tools. The data highlights increasing ADR and RevPAR, signaling a robust market for STR hosts.

Choice Hotels' interim CEO notes a revenue gap in Q2, with RevPAR trailing industry averages across segments. This indicates market share loss, prompting a focus on closing this performance gap.

Q2 hotel earnings were better than expected globally due to domestic demand, but the Iran war's impact on the Middle East is a growing concern. Marriott's Middle East RevPAR dropped 43%, and Q4, the peak season, will be a critical test. Construction delays are also impacting new hotel growth.