GoStudioM - Airbnb & VRBO Hosting Education Platform
CalendarAnalyzerAnalyticsLearnPricing
Guides
Videos
All VideosBest VideosTrending
NewsRulesTopics
GoStudioM - Airbnb & VRBO Hosting Education Platform

Built for hosts, by a host

Listing Analyzer

  • Get Listing Score
  • Title Generator
  • Review Responder
  • Guest Review Writer
  • All Listing Tools →

Cleaning Calendar

  • Try Calendar Free
  • Superhost Calculator
  • Maintenance Planner
  • All Operations Tools →

Financial Analytics

  • See Your Numbers
  • Fee Calculator
  • Special Offer Calculator
  • All Financial Tools →

Learn

  • Videos
  • News
  • Rules
  • Topics
  • Hosting Guides →

Compare

  • Best Cleaning Software
  • Turno Alternative
  • Properly Alternative
  • Hospitable Alternative
  • AirDNA Alternative

Legal

  • Privacy Policy
  • Terms of Service
  • SMS Consent
  • Contact Us

© 2026 GoStudioM. All rights reserved.

  1. Home
  2. ·
  3. Regulations
  4. ·
  5. Wisconsin
  6. ·
  7. Sturgeon Bay

Sturgeon Bay

Moderate
WisconsinUpdated Feb 10, 2026
Gold-standard verification1% sourced

Cross-referenced against 3 official sources — municipal codes, planning-department pages, and government registries.

Verified Jan 30, 2026Sources 3

Summary

Plain-english overview

Sturgeon Bay requires a Short-Term Rental License, a State of Wisconsin Tourist Rooming House license, and a Door County Tourism Zone permit. Stays are limited to a maximum of 180 days per year, and the property must pass an annual fire inspection.

Restriction level

Severity 18
Classification
Moderate
18
Severity

Why this classification

  • Tenants cannot host
  • Permit required
  • Reporting required
  • No primary residence requirement

In plain English

What this means for you

To host an Airbnb in Sturgeon Bay, you must get licenses from the state, the county tourism commission, and the city itself. You are allowed to rent out your property for up to 180 days each year. You'll need to pay an annual $100 fee to the city and ensure your listing displays your permit number. While platforms like Airbnb collect the 5.5% Room Tax for you, you are still responsible for ensuring your property meets local safety and fire codes.

At a glance

Key numbers
Permit requiredYes
Night limit180/year
Primary residenceNot required
Total tax rate0.1%
Permit fee$100
Processing time2-4 weeks

7 things hosts often miss

Common compliance gaps
  1. 1You cannot rent for more than 180 days in any 365-day period.
  2. 2A State of Wisconsin Tourist Rooming House license is a mandatory prerequisite for the city permit.
  3. 3You must have a permit from the Door County Tourism Zone Commission even if you use Airbnb/VRBO.
  4. 4The city permit number must be clearly displayed on all online advertisements.
  5. 5Only one booking is allowed at a time (no 'room-by-room' rentals to different parties).
  6. 6Maximum occupancy is strictly capped at 2 people per bedroom plus 2 additional people, up to 8 max.
  7. 7You must designate a local contact person available 24/7 who lives within 15 miles of the city.

Regulation details

Sourced from official code
Eligibility6 rules
  • Sturgeon Bay does NOT require the property to be a primary residence. Investment properties are allowed.
  • Sturgeon Bay: Your HOA can prohibit short-term rentals even if the city allows them. Check your CC&Rs before applying.
  • Sturgeon Bay allows STRs in the following property types: Single-family dwellings, Multi-family units, Condominiums.
Requirements17 rules
  • Sturgeon Bay: You must display your permit/registration number on your listing. Platforms may remove non-compliant listings.
  • Sturgeon Bay STR warning: Maximum occupancy is strictly enforced based on bedroom count and septic/water capacity.
  • Sturgeon Bay STR warning: You must file a room tax report every month with the DCTZC even if you had zero bookings.
Application process8 rules
  • Sturgeon Bay: A physical inspection of the property is required by the state before you can get your municipal license.
Fees & costs1 rule
  • Sturgeon Bay charges a registration fee of $100 (annual).
Taxes3 rules
  • Sturgeon Bay: You must file a room tax report every month with the DCTZC even if you had zero bookings.
Limits & restrictions4 rules
  • Sturgeon Bay: Maximum occupancy is strictly enforced based on bedroom count and septic/water capacity.
  • Sturgeon Bay limits stays to a maximum of 29 nights.
  • Sturgeon Bay enforces quiet hours: 10:00 PM to 7:00 AM.
  • Sturgeon Bay occupancy calculation: Limited by septic capacity or bedroom count as determined by health/fire codes. Count your bedrooms to determine your max guest limit.
Safety requirements1 rule
  • Sturgeon Bay requires the following safety measures for STRs: smoke detectors, CO detectors, fire extinguisher, fire inspection, posted maximum occupancy, posted emergency contact, Guest register must be maintained for one year, Inspection by Wisconsin DATCP required for state license.
Penalties2 rules
  • Sturgeon Bay: Repeated violations can result in permanent permit revocation. You would lose the ability to operate any STR.
  • Sturgeon Bay enforces the following penalties for STR violations: First offense: Varies by citation (standard range $100-$500). Daily fine: Each day of violation may be considered a separate offense. Permit may be revoked for violations.
Exemptions2 rules
  • Sturgeon Bay: Rentals of 30+ days are generally NOT considered short-term rentals and may be exempt from STR regulations (but may have other requirements).
  • Sturgeon Bay exempts the following from STR regulations: long-term rentals (30+ days), Hotels/Motels/B&Bs regulated under separate codes.

How to get permitted

Step-by-step guide for Sturgeon Bay

0/4
steps completed
Step 1

State Licensing

Obtain a Tourist Rooming House license from the Wisconsin Department of Agriculture, Trade and Consumer Protection (DATCP).

2-4 weeks$110
Official resource
Step 2

County Tourism Zone Permit

Apply for a permit from the Door County Tourism Zone Commission (DCTZC) for tax reporting.

1 weekFree
Documents needed
  • DATCP license number
Official resource
Step 3

City STR License Application

Submit the Sturgeon Bay Short-Term Rental License application to the Community Development Department.

2 weeks$100
Documents needed
  • State license
  • County permit
  • Site plan
  • Proof of insurance
Official resource
Step 4

Fire Inspection

Schedule and pass a fire safety inspection by the Sturgeon Bay Fire Department.

1 week

Frequently asked questions

5 answered

Disclaimer

Regulatory information is AI-researched from public city/county codes for educational purposes. Details may be outdated or incomplete. Always verify requirements directly with your city/county planning department before operating a short-term rental.

Researched & verified by Learn STR at GoStudioM

Related Content

Other Wisconsin markets
Stevens PointModerate

Short-term rentals in Stevens Point are permitted for owner-occupied properties, while...

· Permit· Night cap· 0.1% tax
EphraimStrict

Short-term rentals in the Village of Ephraim are regulated under Ordinance 04-2022, requiring an...

· Permit· 0.1% tax
Wisconsin DellsModerate

Short-term rentals in the City of Wisconsin Dells are regulated as Tourist Rooming Houses and...

· Permit· 0.2% tax
Door CountyModerate

Short-term rentals in unincorporated Door County are regulated via a mandatory STR license and...

· Permit· 0.1% tax