Airbnb Flipped Their Algorithm
18.0K viewsabout 3 years ago10m 29sScore: 80
Sean Rakidzich
intermediate
OTA Strategy
Airbnb
Revenue Management
Market Research
Mid-Term Rental
Summary
Sean Rakidzich discusses how Airbnb is transitioning its ranking algorithm from one based on user interest to one based on user satisfaction metrics to encourage return bookings on the platform, and how hosts can adjust their strategy to take advantage of the change. Hosts can find new ways to target customer demographics and use new tools to stay ahead of changes, while still optimizing for listing views and occupancy.