Step 1: Research and Understand the Short-Term Rental Business
Summary
This video is the first step in a guide to launching and growing a short-term rental business. It emphasizes the importance of research, competitor analysis, understanding inbound travelers, location factors, and regulations, highlighting the necessity of a solid foundation of the 'why, what, and how' for sustained business success.
More from Getting Started
Data reveals over 115,000 short-stay assets were recorded in 2025. This significant figure underscores the continued growth of the short-term rental market. Hosts should understand this data to stay informed about market trends and potential competition.
This article from GreekReporter.com reports that Greece is climbing the European short-term rental rankings. While specific details on the rise are not provided in this short article, this suggests a growing opportunity for hosts. It implies increased demand in the Greek market, which presents a dynamic opportunity for STR investors.
Ennismore plans to expand its hotel presence in India, with its first hotel under the Morgans Originals brand, Roswyn, already soft-opened in Mumbai. Following the Mumbai debut, the company plans to open a Hoxton hotel in Bengaluru and is actively exploring further expansion opportunities, recognizing the market's readiness for a luxury lifestyle product.
Curated by Learn STR by GoStudioM