Why STR Investors Are Returning To The Smoky Mountains
1.0K views4 months ago0m 48sScore: 75
The Short Term Shop
intermediate
Market Research
Occupancy
ADR
Pricing Strategy
Revenue Management
Summary
The video discusses the shifting short-term rental market in the Smoky Mountains, noting increased inventory, longer market times, and the ability for investors to negotiate better deals due to sellers no longer being in control. Guest demand remains steady, while average daily rates continue to inch upwards, creating a favorable environment for strategic property selection and thorough analysis.