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- Building Your STR Brand Through B2B Marketing
Building Your STR Brand Through B2B Marketing
Summary
This article discusses B2B marketing strategies for short-term rental businesses, focusing on using personal networks, cold outreach, and SEO to gain referrals. Hosts should consider implementing SEO strategies and networking to grow their business and maximize ROI.
Key Insights
- •Implementing search engine optimization (SEO) strategies is important for growth.
- •Using personal networks, cold calling, and cold emailing are crucial to gaining referral sources.
Action Items
- ✓Hosts should consider implementing search engine optimization (SEO) strategies.Effort: mediumImpact: medium
Tools & Resources
- →Legends X STR Accelerator: The article mentions the Legends X STR Accelerator program.
- →Get Paid for Your Pad: Listen in to Get Paid for Your Pad to learn about B2B marketing.
More from Growth & Marketing
Airbnb is launching a new host bonus as travel demand surges for the upcoming World Cup. This strategic move aims to encourage more listings and capitalize on the expected influx of guests. The initiative highlights Airbnb's efforts to prepare for peak season travel and its ongoing support for hosts.
This article discusses the emergence of a new platform designed as an 'Airbnb' for hourly creative spaces. It aims to solve the difficulties creators face when finding and renting spaces. While not directly about STRs, it highlights a potential niche market that could be applicable to hosts considering offering hourly space rentals, indicating a shift towards accommodating creative industries.
Airbnb is offering a $750 incentive to attract new hosts to list their properties for the World Cup. This move aims to ensure sufficient accommodation for visitors during the event. This initiative highlights the importance of short-term rentals in accommodating large-scale events and provides a financial benefit for new hosts.
Curated by Learn STR by GoStudioM


