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Growth & Marketing
OverviewScale your STR portfolio with direct booking strategies, automation tools, marketing tactics, and growth systems to expand your rental business profitably.
5,088 videos1,557 articles
Curated by Learn STR by GoStudioM
Watch Out For This
Relying solely on OTAs like Airbnb can be risky; the creator experienced account suspensions twice, highlighting the importance of building direct booking channels.
How a 26-Year-Old Built and Sold a $7M Tiny Home VillageWhat are hosts watching?
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A 3% credit card fee sounds small, until it's $900 on a single reservation…
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Marketplace Demo: Connect Your Favorite Tools | Lodgify
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A group organizer called about a $30,000 reservation without going through an OTA. Why...?
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What do these STR terms mean?
- OTA
- Online Travel Agency; platforms like Airbnb, Vrbo, and Booking.com that list properties for rent. Learn more
- RENTAL ARBITRAGE
- Rental arbitrage involves leasing properties long-term with landlord permission to then sublease them as short-term rentals on platforms like Airbnb. Learn more
- CO-HOSTING
- Co-hosting is a short-term rental strategy where individuals manage properties on behalf of owners, often for a percentage of the revenue. Learn more
- DIRECT BOOKING
- Direct booking refers to securing reservations directly through a property owner's or manager's website, bypassing Online Travel Agencies (OTAs). Learn more
- DIRECT BOOKINGS
- Direct bookings are reservations made through a host's own website, bypassing Online Travel Agencies (OTAs) like Airbnb or Booking.com. Learn more




