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Growth & Marketing

OverviewScale your STR portfolio with direct booking strategies, automation tools, marketing tactics, and growth systems to expand your rental business profitably.

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Watch Out For This

Relying solely on OTAs like Airbnb can be risky; the creator experienced account suspensions twice, highlighting the importance of building direct booking channels.

How a 26-Year-Old Built and Sold a $7M Tiny Home Village

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What do these STR terms mean?

OTA
Online Travel Agency (e.g., Airbnb, VRBO, Booking.com) which hosts use to list properties in exchange for a percentage of the booking fee.
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RENTAL ARBITRAGE
Rental arbitrage involves leasing properties long-term with landlord permission to then sublease them as short-term rentals on platforms like Airbnb.
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CO-HOSTING
Co-hosting in mid-term rentals means partnering with property owners to market and manage their units for corporate clients, sharing in the revenue without owning the property.
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DIRECT BOOKING
Direct booking refers to securing reservations directly through a property owner's or manager's website, bypassing Online Travel Agencies (OTAs).
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DIRECT BOOKINGS
Direct bookings are reservations made directly through a host's own website, bypassing online travel agencies (OTAs) like Airbnb and allowing direct interaction with the guest.
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