Lake.com launches subscription model with zero-commission option for hosts

ShortTermRentalz
Published: April 7, 2026
Growth & Marketing

Summary

Lake.com launches new subscription tiers to offer hosts more flexibility. The Premium plan costs $499 annually for one featured listing with direct booking. The Portfolio plan at $3,999 per year supports up to 10 listings and includes marketing exposure. Hosts can now choose commission-based or annual fee structures, aiming to give greater control over pricing and distribution.

Key Insights

  • Lake.com's Premium plan is priced at $499 per year and includes one featured listing with direct booking capabilities.
  • The Portfolio tier, designed for professional operators, supports up to 10 featured listings and includes additional marketing exposure and is priced at $3,999 per year.

Action Items

  • Consider switching to a fixed annual fee on Lake.com to control your booking costs and revenue.
    Effort: low
    Impact: medium

Tools & Resources

  • Lake.com: Lake.com offers a new subscription model for hosts.(lake.com)

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