United Real Estate CEO Dan Duffy on the roadmap for competitive advantage
Summary
This article highlights the importance of data and AI in gaining a competitive edge in the 2026 housing market, emphasizing that hosts who prioritize data-driven decisions and adapt to market changes will thrive. Hosts should focus on leveraging data and AI to make informed decisions about their STR business to capture market share.
Key Insights
- •Leaders who have doubled down on the importance of data hold a significant advantage.
- •There will be another 4 million+ existing homes sold in 2026, with 2026 should see a modest-to-marked improvement over the last three years.
Action Items
- ✓Invest in third-party data and data management capabilities to leverage AI and other data-driven strategies.Effort: mediumImpact: medium
Tools & Resources
- →Housing Economic Summit: Housing Economic Summit
Watch Out For
- ⚠Leaders that were focused on survival and maintaining short-range profitability by cutting costs will be focused on restoring and reinforcing their foundation and will miss the first waves of an improving market.
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