Pricing & Profitability
Master dynamic pricing strategies, expense tracking, tax planning, and revenue management to maximize your short-term rental profitability and cash flow.
8 videos · 8 articles
Watch Out For This
Attempting to depreciate land. You must separate the land value from the building value because land does not wear out and cannot be depreciated.
How Does Rental Real Estate Save You Taxes?Top Insights
Depreciation is a 'phantom' expense that does not come out of your pocket but significantly reduces taxable income. Residential rental buildings are depreciated over 27.5 years.
How Does Rental Real Estate Save You Taxes?Only the interest portion of a mortgage payment is tax-deductible on Schedule E. Principal payments are not considered an expense as they go toward paying down the debt balance.
How Does Rental Real Estate Save You Taxes?Land is not depreciable. A common rule of thumb is the 80/20 ratio: 80% of the purchase price is allocated to the building (depreciable) and 20% to the land (non-depreciable).
How Does Rental Real Estate Save You Taxes?The IRS 2024 standard mileage rate for auto expenses is $0.675 per mile for travel related to managing or maintaining your rental property.
How Does Rental Real Estate Save You Taxes?Hobbyists compete on price, which is a race to the bottom. Scalable operators provide a complete solution to an urgent problem (e.g., immediate housing for a displaced family), allowing them to use value-based pricing and command much higher rates.
Why Most Rental Side Hustles Never Break $10K/MonthFull-service management fees typically range between 20%, while remote or 'pre-check-in' management fees range from 10-15%.
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Jesse Vasquez

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Key Terms
- ADR
- Average Daily Rate; the average rental income per paid occupied room in a given period. Learn more
- REVPAR
- Revenue Per Available Room; calculated by multiplying the Average Daily Rate (ADR) by the occupancy rate. Learn more
- BONUS DEPRECIATION
- A tax incentive that allows a business to immediately deduct a large percentage of the purchase price of eligible assets, rather than writing them off over many years. Learn more
- COST SEGREGATION
- A tax strategy that identifies personal property assets within a building and reclassifies them to shorten depreciation time from decades to 5-15 years. Learn more
- COST SEGREGATION STUDY
- An engineering-based report that identifies and reclassifies personal property assets to shorten the depreciation time for taxation purposes, reducing current income tax obligations. Learn more


