Key Data partners with BookingsCloud to automate direct booking revenue
Summary
Key Data and BookingsCloud have partnered to automate direct booking marketing for property managers, leveraging market intelligence and AI. This collaboration will enable real-time marketing campaigns tailored to demand shifts, availability, and booking behaviors. The partnership aims to boost direct revenue, challenging the dominance of OTAs.
Key Insights
- •The partnership between Key Data and BookingsCloud aims to fill a gap in the market for property managers facing pressure to grow direct revenue.
- •BookingsCloud will access Key Data’s market insights to power automated marketing that aligns closely with real market conditions.
Action Items
- ✓Consider integrating market intelligence tools like Key Data with automated marketing platforms to optimize direct booking strategies.Effort: mediumImpact: medium
Tools & Resources
- →BookingsCloud: BookingsCloud utilizes property data, trends and AI-driven data to identify high-potential properties and automate marketing content.
- →Key Data: Key Data is an STR market intelligence platform.
More from Growth & Marketing
Airbnb is launching a new host bonus as travel demand surges for the upcoming World Cup. This strategic move aims to encourage more listings and capitalize on the expected influx of guests. The initiative highlights Airbnb's efforts to prepare for peak season travel and its ongoing support for hosts.
This article discusses the emergence of a new platform designed as an 'Airbnb' for hourly creative spaces. It aims to solve the difficulties creators face when finding and renting spaces. While not directly about STRs, it highlights a potential niche market that could be applicable to hosts considering offering hourly space rentals, indicating a shift towards accommodating creative industries.
Airbnb is offering a $750 incentive to attract new hosts to list their properties for the World Cup. This move aims to ensure sufficient accommodation for visitors during the event. This initiative highlights the importance of short-term rentals in accommodating large-scale events and provides a financial benefit for new hosts.
Curated by Learn STR by GoStudioM