Booking Holdings Saw U.S. Strength in Q1, but Middle East Weighs on Outlook

Skift
Published: April 28, 2026
Pricing & Profitability
Booking Holdings Saw U.S. Strength in Q1, but Middle East Weighs on Outlook

Summary

Booking Holdings saw positive growth in the U.S. market, with room night growth in the low teens, marking four consecutive quarters of acceleration. This indicates a strengthening of the U.S. travel market for Booking. However, the Middle East conflict negatively impacted the company's first quarter. This signifies the importance of monitoring global events and their effect on STR performance.

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