Why Is Vrbo Shifting from Pro-Host to Pro-Guest with Its Major Reversal on Guest Refund Policies? - RSU by PriceLabs

Google News - VRBO Platform
Published: August 8, 2024
Hosting Operations

Summary

This article from PriceLabs discusses VRBO's shift toward prioritizing guest refunds, suggesting a change in platform strategy. The key reversal impacts host refund policies, potentially reducing host control and increasing guest-friendliness. This shift could impact host profitability and management, requiring hosts to adapt strategies for bookings and guest communication.

Key Insights

  • VRBO is shifting to a more guest-centric refund policy.

Action Items

  • Hosts should review and potentially adjust their cancellation policies and communication strategies to adapt to the changes on VRBO.
    Effort: low
    Impact: medium

Tools & Resources

  • PriceLabs: RSU by PriceLabs analyzes the shift.

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