12 Markets Where You Can’t Go Wrong With a Rental

BiggerPockets Blog
Published: September 24, 2025
Pricing & Profitability

Summary

This article from BiggerPockets identifies 12 U.S. markets suitable for rental property investment based on cash flow, appreciation, and hybrid models, which hosts should consider when expanding or entering the STR market. The article emphasizes choosing the right market based on factors like job growth, population trends, and landlord-friendly laws for maximum profitability.

Key Insights

  • Markets dependent on a single industry can suffer if that anchor employer leaves; look for cities with multiple strong sectors like technology, healthcare, education, government, and manufacturing.
  • The best rental markets combine strong job growth, favorable landlord laws, a growing population, and the right balance between cash flow and appreciation potential.
  • Price-to-rent ratios below 15 typically generate positive cash flow, while ratios above 25 usually require significant down payments to avoid negative cash flow.

Action Items

  • Analyze multiple indicators simultaneously, creating a comprehensive market scorecard before investing.
    Effort: medium
    Impact: high
  • Choose your target outcome first (cash flow, appreciation, or hybrid), then match it to the right market type before investing.
    Effort: low
    Impact: medium

Tools & Resources

  • Rent To Retirement: Rent To Retirement provides turnkey properties in the discussed markets.

Common Mistakes

  • Investors who focus solely on cheap prices often buy in declining areas, while those chasing high rents overpay in expensive markets.

Related Videos

More from Pricing & Profitability

News | Why short-term rental penetration varies widely across major hotel markets - CoStar

This article discusses the varying levels of short-term rental penetration across major hotel markets, potentially indicating shifts in demand and opportunities for hosts. The analysis from CoStar aims to explain why some locations see more STR activity than others. Understanding these market dynamics is crucial for hosts looking to optimize their strategies.

about 19 hours ago75
News article thumbnail
Booking CEO Glenn Fogel Took Pay Cut in 2025 After 2 Big Years

Booking.com's CEO, Glenn Fogel, experienced a 21% decrease in total compensation in 2025, totaling $35.4 million, following two successful years. The reduction stems from lower stock awards, not performance issues, as Booking Holdings significantly exceeded targets. Hosts can watch industry leadership pay for trends.

about 23 hours ago75
The Short Term Shop Surpasses $3.5 Billion in Short Term Rental Transactions, Cementing Its Position as America's Largest Vacation Rental Real Estate Brokerage - Yahoo Finance Singapore

The Short Term Shop has surpassed $3.5 billion in short-term rental transactions, solidifying its position as the largest vacation rental real estate brokerage in America. This achievement highlights the continued growth and financial success within the STR market. This signifies the potential for investors and hosts looking to expand or enter the industry.

1 day agoUnited States75

Curated by Learn STR by GoStudioM