Choice Hotels’ New Interim CEO’s First Task: Fix the Revenue Gap

Skift·Published Aug 5, 2026·Pricing & Profitability
Choice Hotels’ New Interim CEO’s First Task: Fix the Revenue Gap
Summary

Choice Hotels' interim CEO notes a revenue gap in Q2, with RevPAR trailing industry averages across segments. This indicates market share loss, prompting a focus on closing this performance gap.

Key takeaway
Insight

In Q2, Choice Hotels' RevPAR for upscale-and-above U.S. hotels rose 1.3% year-over-year, significantly underperforming the industry average of roughly 5%.

Read full articleskift.com
Curated byLearn STR by GoStudioM·Summary synthesized by AI · sourced from Skift