GMH Hotels: Hyatt’s Midscale Push, Delta Demand & Plane Drama
Summary
Hyatt is expanding into mid-scale, non-luxury brands to compete with rivals like Marriott and Hilton, focusing on markets where they have less presence. United Airlines and Marriott are leveraging ads on seatback screens and apps, respectively, to target travelers. Hyatt is innovating with efficient design practices to reduce costs and boost the performance of their extended-stay brands.
Key Insights
- •United Airlines' and Marriott are leveraging advertisements through seatback screens and apps to increase booking opportunities.
- •Hyatt is expanding into non-luxury, mid-scale brands to close the gap with competitors in smaller markets.
Action Items
- ✓Analyze and track guest demographics to create targeted marketing campaigns.Effort: lowImpact: medium
- ✓Consider the potential of advertising on travel platforms like airline seatback screens and hotel apps to reach a targeted audience of travelers.Effort: mediumImpact: medium
Tools & Resources
- →Marriott Bonvoy App: Marriott Bonvoy app is mentioned as a platform to display ads.
Related Videos
More from Growth & Marketing
Lake.com launches new subscription tiers to offer hosts more flexibility. The Premium plan costs $499 annually for one featured listing with direct booking. The Portfolio plan at $3,999 per year supports up to 10 listings and includes marketing exposure. Hosts can now choose commission-based or annual fee structures, aiming to give greater control over pricing and distribution.
This AOL article discusses a Saturday Night Live (SNL) sketch featuring Melissa McCarthy as an "Airbnb Superhost." While the article itself isn't directly related to Airbnb hosting best practices, it provides a pop-culture reference to the STR industry and highlights brand awareness. The sketch is part of the growth and marketing of Airbnb's brand recognition.
Despite an 80% surge in searches, Raymore, MO, short-term rental hosts haven't seen corresponding World Cup bookings. This indicates a disconnect between interest and actual reservations. Hosts need to examine their pricing and marketing strategies to capture this opportunity.
Curated by Learn STR by GoStudioM