Ryanair Cut Deals With OTAs — but Pays Zero Commission

Ryanair Cut Deals With OTAs — but Pays Zero Commission

1 day agoScore: 65
Pricing & Profitability
OTA Strategy
Pricing Strategy
Revenue Management

Summary

This article discusses Ryanair's decision to eliminate commission payments to online travel agencies (OTAs) like Booking.com, Expedia, and Trip.com. While not directly applicable to short-term rental hosts, it highlights how companies are navigating OTA relationships and could influence future pricing strategies.

Key Insights

  • Ryanair does not pay commissions to OTAs for ticket sales. This strategy is in contrast to the typical OTA/Host commission structure.

Action Items

  • Consider how your pricing strategy compares to those of other booking channels, and if you are using a similar model.
    Effort: low
    Impact: medium

Tools & Resources

  • Booking.com, Expedia, Trip.com: The article mentions Booking.com, Expedia, and Trip.com.

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