EP105: When Things Don’t Go As Planned With Sim Singh
Summary
This article discusses revenue management strategies for short-term rentals, emphasizing the importance of scheduled pricing routines, analyzing booking data, and understanding the impact of booking windows and demand signals. Hosts should implement a daily or weekly pricing review, paying attention to booking behavior, and making small adjustments to optimize revenue.
Key Insights
- •Revenue management must be scheduled, not reactive.
- •Reviewing every booking reveals pricing and demand signals.
- •Early bookings can indicate underpricing or upcoming events.
Action Items
- ✓Implement a daily and weekly pricing review to stay ahead of the market.Effort: lowImpact: medium
- ✓Review booking behavior to identify pricing and demand signals.Effort: lowImpact: medium
- ✓Make small daily price changes to increase exposure on OTAs.Effort: lowImpact: medium
Tools & Resources
- →Freewyld Foundry: Learn more about Freewyld Foundry
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