EP037: Jasper Discusses Questions from the Airbnb Academy FB group

Get Paid For Your Pad
Published: November 13, 2014
Pricing & Profitability

Summary

This article discusses revenue management strategies for short-term rentals, emphasizing the importance of scheduled pricing routines, analyzing booking data, and understanding the nuances of the STR market compared to hotels. Hosts should implement a daily and weekly pricing routine, paying close attention to booking behavior, and be prepared to adjust pricing based on demand signals.

Key Insights

  • Early bookings can indicate underpricing or upcoming events.
  • Revenue management must be scheduled, not reactive.
  • Weekends require different attention than weekdays.

Action Items

  • Review every booking to reveal pricing and demand signals.
    Effort: low
    Impact: medium
  • Spot mistakes in minimum stays and pricing settings.
    Effort: low
    Impact: medium
  • Make small daily price changes to increase exposure on OTAs.
    Effort: low
    Impact: medium

Tools & Resources

  • Freewyld Foundry: Learn more about Freewyld Foundry(https://www.freewyldfoundry.com/)

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