EP105: When Things Don’t Go As Planned With Sim Singh

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Published: September 27, 2016
Pricing & Profitability

Summary

This article discusses revenue management strategies for short-term rentals, emphasizing the importance of scheduled pricing routines, analyzing booking data, and understanding the impact of booking windows and demand signals. Hosts should implement a daily or weekly pricing review, paying attention to booking behavior, and making small adjustments to optimize revenue.

Key Insights

  • Reviewing every booking reveals pricing and demand signals.
  • Revenue management must be scheduled, not reactive.
  • Early bookings can indicate underpricing or upcoming events.

Action Items

  • Implement a daily and weekly pricing review to stay ahead of the market.
    Effort: low
    Impact: medium
  • Review booking behavior to identify pricing and demand signals.
    Effort: low
    Impact: medium
  • Make small daily price changes to increase exposure on OTAs.
    Effort: low
    Impact: medium

Tools & Resources

  • Freewyld Foundry: Learn more about Freewyld Foundry(https://www.freewyldfoundry.com/)

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