EP115: China’s # 1 Superhost Shares Her Airbnb Secrets

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Published: January 2, 2017
Pricing & Profitability

Summary

This article discusses revenue management strategies for short-term rentals, contrasting them with hotel revenue management. Hosts should focus on scheduled revenue management, analyzing booking data, and adjusting pricing based on market trends to improve profitability.

Key Insights

  • Booking windows and pacing strategies shape revenue strategy in ways that hotels don't deal with.
  • STR pricing is dramatically harder than hotel pricing due to factors such as product uniqueness and operational constraints.

Action Items

  • Schedule revenue management, don't just react to events.
    Effort: low
    Impact: medium
  • Review every booking to reveal pricing and demand signals.
    Effort: low
    Impact: medium

Tools & Resources

  • Freewyld Foundry: Learn more about Freewyld Foundry.(https://www.freewyldfoundry.com)

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