More skiers turn to short-term rentals — a mixed blessing for resorts - latimes.com

Published: February 22, 2017
Pricing & Profitability
Big Bear Lake, CA

Summary

This article discusses the increasing popularity of short-term rentals among skiers, and the mixed impact this trend has on resort towns. Hosts should consider how seasonal demand affects their occupancy and pricing strategies, and monitor local market trends to optimize their strategies.

Key Insights

  • The article suggests that there is increased demand for short-term rentals due to skiers.

Action Items

  • Hosts should research demand in their market and adjust pricing to account for seasonal trends, like the ski season.
    Effort: low
    Impact: medium
  • Hosts should monitor occupancy rates to understand seasonal demand changes.
    Effort: low
    Impact: medium

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