EP136: This Week in the World of Airbnb
Summary
This 'Get Paid For Your Pad' episode discusses various Airbnb news items from March 2017, including Airbnb's expansion into long-term rentals and efforts to give hosts a greater voice. It also touches on how Chinese copycat home-sharing sites are innovating and a case of an Airbnb flat being turned into a nightclub. Hosts should pay attention to Airbnb's evolving strategies and the potential impact on their businesses.
Key Insights
- •Airbnb is exploring expansion into long-term home rentals, catering to business travelers with stays up to six months.
- •Chinese copycat home-sharing sites have begun to surpass Airbnb when it comes to innovation.
Action Items
- ✓Consider the potential impact of Airbnb's expansion into long-term rentals on your booking strategy and target audience.Effort: lowImpact: medium
Tools & Resources
- →South China Morning Post: Article #3: www.scmp.com/week-asia/business/article/2074802/how-chinas-airbnb-copycats-beat-silicon-valley-titan-its-own-game(www.scmp.com/week-asia/business/article/2074802/how-chinas-airbnb-copycats-beat-silicon-valley-titan-its-own-game)
- →Bloomberg: Article #2: www.bloomberg.com/news/articles/2017/03/08/airbnb-explores-expansion-in-long-term-home-rentals(www.bloomberg.com/news/articles/2017/03/08/airbnb-explores-expansion-in-long-term-home-rentals)
Common Mistakes
- ⚠An Airbnb flat was turned into a nightclub without the host's knowledge, resulting in over 200 people, police involvement, and the guest being banned from Airbnb. Hosts should be vigilant about their property's use and any potential misuse.
More from Growth & Marketing
Airbnb is launching a new host bonus as travel demand surges for the upcoming World Cup. This strategic move aims to encourage more listings and capitalize on the expected influx of guests. The initiative highlights Airbnb's efforts to prepare for peak season travel and its ongoing support for hosts.
This article discusses the emergence of a new platform designed as an 'Airbnb' for hourly creative spaces. It aims to solve the difficulties creators face when finding and renting spaces. While not directly about STRs, it highlights a potential niche market that could be applicable to hosts considering offering hourly space rentals, indicating a shift towards accommodating creative industries.
Airbnb is offering a $750 incentive to attract new hosts to list their properties for the World Cup. This move aims to ensure sufficient accommodation for visitors during the event. This initiative highlights the importance of short-term rentals in accommodating large-scale events and provides a financial benefit for new hosts.
Curated by Learn STR by GoStudioM