EP152: This Week in the World of Airbnb

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Published: May 11, 2017
Growth & Marketing

Summary

This article from 2017 discusses various Airbnb-related topics, including research on how to write effective listings, legislation in New York, and Airbnb's partnership with Hearst. It also mentions a treehouse listing in Canada. Hosts should review their listings to ensure they project trustworthiness and consider how potential legislation could impact their rentals.

Key Insights

  • A new bill in New York seeks to legalize rentals under 30 days when the host is away, which could create a boost in Airbnb rentals.
  • Research from Cornell and Stanford identified that perceived trustworthiness is a significant predictor of host choice. Length, language, and personal details influence this perception.

Action Items

  • Review your Airbnb listing and profile to ensure it is well-written, conversational, and includes personal details that project trustworthiness to potential guests.
    Effort: low
    Impact: medium
  • Stay informed about proposed legislation in your area that could impact short-term rentals, like the bill in New York mentioned in the article.
    Effort: low
    Impact: medium

Tools & Resources

  • Cornell and Stanford research: The article mentions research from Cornell and Stanford.

Common Mistakes

  • The article mentions that a treehouse rental doesn't comply with city property standards. Be sure to understand local regulations related to property usage to avoid compliance issues.

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