EP164: This Week in the World of Airbnb
Summary
This article from 2017 discusses Airbnb's shift towards professionalization and its efforts to improve the Instant Book feature. It highlights concerns about losing the 'sharing' aspect and provides tips for attracting bookings during low seasons.
Key Insights
- •Airbnb introduced Instant Book in 2010 and 40% of hosts were using it at the time of the article.
- •Of 3M total listings, 1M were shared space, 1M private, and 1M were managed by management companies.
Action Items
- ✓Explore niche sites like misterb&b, Bud and Breakfast or Innclusive.Effort: lowImpact: medium
- ✓Make your listing as attractive as possible, list on multiple platforms, and establish your own website to attract bookings during the low season.Effort: lowImpact: medium
- ✓Consider subletting when demand is low.Effort: mediumImpact: medium
Tools & Resources
- →Hostfully: Hostfully is mentioned in the article.
- →misterb&b: Misterb&b, Bud and Breakfast, and Innclusive are mentioned.
- →nytimes.com/2017/06/17/technology/airbnbs-hosts-professional-hotels.html: Resources include the websites nytimes.com/2017/06/17/technology/airbnbs-hosts-professional-hotels.html and bloomberg.com/news/articles/2017/06/16/airbnb-to-buy-background-check-startup-trooly-to-root-out-scams.
- →fortune.com/2017/06/18/airbnb-professional-personal-hosts: Resources include the websites Fortune, New York Times, and Skift.
More from Growth & Marketing
Airbnb is launching a new host bonus as travel demand surges for the upcoming World Cup. This strategic move aims to encourage more listings and capitalize on the expected influx of guests. The initiative highlights Airbnb's efforts to prepare for peak season travel and its ongoing support for hosts.
This article discusses the emergence of a new platform designed as an 'Airbnb' for hourly creative spaces. It aims to solve the difficulties creators face when finding and renting spaces. While not directly about STRs, it highlights a potential niche market that could be applicable to hosts considering offering hourly space rentals, indicating a shift towards accommodating creative industries.
Airbnb is offering a $750 incentive to attract new hosts to list their properties for the World Cup. This move aims to ensure sufficient accommodation for visitors during the event. This initiative highlights the importance of short-term rentals in accommodating large-scale events and provides a financial benefit for new hosts.
Curated by Learn STR by GoStudioM